We're currently in the throes of the Covid-19 crisis, but there may be other times in your lash career where you are forced to stop trading temporarily. You may experience health issues, need time off to care for a loved one, or decide to take an extended overseas holiday.
This week, inside our facebook group, I went live and talked about some proactive steps you can take to make sure then when you come back to work, your business is just as, or even stronger than before.
Here's a brief rundown of the top 10 proactive things you can do to keep your business alive!
1: Catch your breath!: We're in stressful times. It's ok to take a moment to process it.
2: Minimize ongoing expenses: Negotiate with landlords & utilites, cancel subscriptions etc.
3: Get your books in order: Been putting off your books? Get them done & get a clear picture of your current positon so you can plan accordingly.
4: Reassess your prices: Work out your hourly rate and make sure you're pricing for profit.
5: Plan your social content: Stay active on socials so you don't drop out of the feed.
6: Keep the lines of communcation open!: Check in with your clients periodically so they know you care about them.
7: Create an irrisistable offer for when you return: The lash space is about to be even more competitive before. Make sure you stand out from the crowd with an offer they can't refuse.
8: Make a follow up list: Compile all your contacts and make a list to contact when you're ready to open. Now's the time to create an email list if you've been putting it off.
9: Decide how you're going to fill your books when you reopen: Call current clients, text lapsed clients, email others? Make a plan, write your copy ready to hit send for when we get the OK to trade again.
10: Upskill!: We're often so busy with the day to day running of our businesses that we neglect professional development. Take that course, watch that live, learn that new skill!
BONUS ACTIVITY: Keep practicing your craft! There's nothing worse than coming back to a full book after a break, but running behind because you've lost your speed.