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Get Lash Clients On Instagram With This One Magic Hashtag

Instagram is the new Portfolio, more affordable and more frequently updated than a website. Lash Stylists all over the world spend a lot of time curating the perfect Instagram feed that reflects their work and the aesthetic of their business. But is it time wasted if their account can't be easily found?

4 Unnecessary Marketing Terms the Lash Industry Can Do Without

"I'm looking for a latex and formaldehyde free adhesive, and some hypoallergenic, vegan lashes. Any suggestions?" Did you know that these marketing terms can be applied to most of the lashes and adhesive products that are available to us as professionals? Here's why.

Understanding Lash Diameters

In this article we discuss safe Volume lash weights and how they compare to Classic eyelash extensions.

How to Store Eyelash Extension Adhesive for Maximum Freshness

Eyelash extension adhesive performs best when it is fresh and unaffected by external elements such as heat and oxygen. Here are our top tips on how to store and handle your adhesive for the best performance.

Securing the Lower Lashes

When it comes to securing the lower lashes for eyelash extension application, there are many different methods and products you can use. You'll find some methods work better on some eye shapes than others. Today I'd like to share with you my preferred method, which I've found to work on almos...

How to De-Static Your Eyelash Extension Tweezers

Have you ever experienced the frustration of perfectly isolating a natural lash, only to go to place an extension and have it hang on to your tweezers for dear life? Here are some simple solutions to help combat static cling.